This is a look inside the makeup industry and is a must-read for make-up junkies. It documents the process of creating the color story. How it's conceived, marketed, sold, ect. and reveals many interesting insider details about the color stories and the outright lies reported by popular beauty magazines. It also goes back in time to the conception of the beauty industry telling the beginnings of the Estee Lauder empire and walks you through a Mary Kay conference (found this pretty amusing). At times the detail becomes repetitive and dull and I did a bit of skimming. Overall it was an interesting little read for those interested in a behind the scenes peek at how the industry keeps the consumer wanting more and more . . .